The Brand.

Frigorelse is a European boutique chocolatier that founded its brand on making a statement. The name denotes the entire essence of its envelope-pushing appeal, in the term Liberation. The sharply packaged chocolate comes in four original flavors; milk chocolate, dark chocolate, white chocolate and chocolate with almonds. Each flavor, in a bright pastel color, serves as a metaphor to a woman's different personalities and tastes. The diecut window is strategically placed to leave a subtle conservatism, yet, defiantly evokes a hint of liberation.